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With the integration of disk drives into consumer electronics such
as digital video recorders, digital cameras, portable audio players,
the consumer storage market is growing exponentially with 420 million
units forecast in 2007.
The trend of increasing demand for storage in both Consumer and
Enterprise applications is coupled with a transition to the new
serial versions of the traditional ATA and SCSI interfaces.
For consumer applications, Serial ATA (SATA) is fast becoming
the interface of choice. Further, with an impressive performance/cost
ratio, SATA drives are being increasingly adopted in Enterprise
applications for secondary storage.
For mission-critical 24/7 storage needs, high reliability SCSI
drives retain their preferred status. However, even in this segment,
the transition to Serial Attached SCSI (SAS) is rapidly gaining
momentum. For example, SAS hard-drive production is set to hit million
of drives annually by 2007, up from only 6,000 drives produced in
2003 (Source: IDC)

CEVA is a leading provider of IP for the storage market, with a
strong portfolio spanning DSP cores for drive control electronics
to full IP solutions for serial storage interfaces such as Serial
ATA (SATA) and Serial Attached SCSI (SAS).
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